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Brand management
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Hecht, Michael L.
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Psychology of branding
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USB Cologne (EcoSocSci)
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Brand alliance of D.A.R.E. and keepin' it REAL : a case study in brand dissemination practices
Hecht, Michael L.
;
Lee, Jeong Kyu
- In:
Psychology of branding
,
(pp. 191-201)
.
2013
Persistent link: https://www.econbiz.de/10009775600
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2
African American communication : exploring identity and culture
Hecht, Michael L.
;
Jackson, Ronald L.
;
Ribeau, Sidney A.
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004715083
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3
Communicating prejudice
Hecht, Michael L.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10009601790
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