Heikkinen, Mikko V.J.; Töyli, Juuso - In: International Journal of E-Business Research (IJEBR) 7 (2011) 1, pp. 23-38
This study models the intention to use novel mobile peer-to-peer communications and content sharing services and determine their adoption potential. A sample of 155 Finnish customers with an advanced mobile handset was collected and analyzed. The Theory of Planned Behavior conceptual model for...