This study aims to determine how feelings of nationalism or patriotism for one's own country and feelings of animosity for countries that are in political conflict affect consumers’ willingness to refrain from buying products from various origins. Four hundred forty-two shoppers participated...

Marketing tools, in addition to their role in persuasion and serving as a bridge between production and consumers, reduce pre-purchase risks. This role has received less attention in the literature. This study highlights marketing's role in reducing consumers' purchasing risk. We present our...

Advertisements that present the image of the slim figures of models, movie actors and celebs are often blamed in triggering anorexia. In this paper we suggest that the slim model effect on consumers' weight is substantially greater than previously estimated due to its role in the emergence of...