Polonsky, Michael Jay; Brooks, Harry; Henry, Philip; … - In: Journal of Business & Industrial Marketing 13 (1998) 1, pp. 54-69
This paper is an exploratory examination into the purchase of recycled paper within large Australian organizations. In‐depth interviews were held with 11 purchasing agents (PAs). The findings of the study tend to support earlier research in this area, which suggests that organizations can be...