Holvoet, Sanne; Hudders, Liselot; Herrewijn, Laura - In: Young Consumers 22 (2021) 4, pp. 630-643
Purpose: This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of personalized advertising and the related process of online data collection. In addition, this study aims to examine...