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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Innovations- und Vermarktungsstrategien in Emerging Markets : eine verhaltensbasierte Analyse wesentlicher Bestimmungsfaktoren, der Strategien und deren Umsetzung
Hoetzl, Stefan
-
2013
Persistent link: https://www.econbiz.de/10010239746
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Innovationsmanagement in Emerging Markets : Erkenntnisse und Empfehlungen einer explorativen Studie
Hoetzl, Stefan
;
Töpfer, Armin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
5
,
pp. 84-97
Persistent link: https://www.econbiz.de/10010193211
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