Hogg, Johannes; Werner, Kim; Griese, Kai-Michael - In: International Journal of Event and Festival Management 12 (2021) 3, pp. 346-363
Purpose: Value co-destruction has received little attention in an event-related context. This appears surprising, given that the interactions among actors at an event may also reduce the value for other participants, stakeholders and that of the entire event or the event's service ecosystem....