Gustafsson, Emmelie; Jonsson, Patrik; Holmström, Jan - In: International Journal of Physical Distribution & … 51 (2021) 8, pp. 877-896
Purpose: This paper investigate how fit uncertainty impacts product return costs in online retailing and how digital product fitting, a pre-sales fitting practice, can reduce fit uncertainty. Design/methodology/approach: The paper analyzes the current performance of a retailer's e-commerce and...