Holsing, Christian; Schultz, Carsten D. - In: International Journal of E-Business Research (IJEBR) 9 (2013) 4, pp. 33-46
Based on 2.91 million user sessions, this study analyzes the effect of user-generated social-shopping features on micro-conversions. In the authors’ specific case of a social shopping community (SSC), the authors define a micro-conversion as a visit to a product-detail page. These visits...