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  • Search: person:"Hong, Yuan"
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Year of publication
Subject
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China 8 Consumer behaviour 8 Konsumentenverhalten 8 Theorie 8 Theory 8 Experiment 6 Preismanagement 5 Pricing strategy 5 Human Resource Management 3 Low-cost strategy 3 Niedrigpreisstrategie 3 Personalmanagement 3 Advertising effects 2 Arbeitsgruppe 2 Arbeitsleistung 2 Außenwirtschaftsförderung 2 Customer satisfaction 2 Distribution channel 2 Einkaufszentrum 2 Emerging economies 2 Estimation theory 2 Firm performance 2 Führungskräfte 2 Garantie 2 Innovation 2 Job performance 2 Kundenzufriedenheit 2 Managers 2 Marketing 2 Performance measurement 2 Performance-Messung 2 Schwellenländer 2 Schätztheorie 2 Shopping center 2 Social Web 2 Social web 2 Team 2 Time series analysis 2 Trade promotion 2 USA 2
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Online availability
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Undetermined 28 Free 10
Type of publication
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Article 49 Book / Working Paper 11 Other 1
Type of publication (narrower categories)
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Article in journal 27 Aufsatz in Zeitschrift 27 Graue Literatur 2 Non-commercial literature 2 Amtsdruckschrift 1 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Collection of articles of several authors 1 Government document 1 Sammelwerk 1 Working Paper 1 research-article 1
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Language
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English 42 Undetermined 19
Author
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Hong, Yuan 24 Yuan, Hong 16 Krishna, Aradhna 9 Rao, Vithala R. 6 Wang, Shengbin 4 Chen, Hong-Yuan 3 Gómez, Miguel I. 3 Hanson, Sara 3 Hong, Ying 3 Jiang, Xu 3 Jiang, Yuan 3 Kulkarni, Atul A. 3 Wang, Gang 3 Andrews, Donald W. K. 2 Andrews, Donald W.K. 2 Beck, Joshua T. 2 Briesch, Richard 2 Chen, Hong-yuan 2 Chiu, Yu-Jia 2 Gomez, Miguel I. 2 Gu, Han-Yu 2 Lee, Hong-Yuan 2 Lehmann, Donald R. 2 Liu, Feng 2 Wang, Cindy Xin 2 White, Tiffany Barnett 2 Xi, Yu-Geng 2 Yi, Ya-Qun 2 Yuan, Chang-Hong 2 Zhang, Hong-Yuan 2 Adaval, Rashmi 1 Andrews, Donald W K 1 Apostolakis, George 1 Atrey, Pradeep 1 Chang, Aichih 1 Chang, Kang-Tsung 1 Chang, Li-Chung 1 Chang, Yuan-Hsiou 1 Chao, Jiunn-Hsing 1 Chen, Chang-Bin 1
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Institution
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Agricultural and Applied Economics Association - AAEA 1 Charles H. Dyson School of Applied Economics and Management, Cornell University 1 Cowles Foundation for Research in Economics, Yale University 1
Published in...
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Journal of retailing 6 Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore 2 Journal of business & economic statistics : JBES ; a publication of the American Statistical Association 2 Journal of business research : JBR 2 Journal of the Academy of Marketing Science 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Natural Hazards 2 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 1 Agriculture, tourism and education ; Pt. 2 1 Asia Pacific Journal of Management 1 Asia Pacific business review 1 Asia-Pacific Journal of Financial Studies 1 Cowles Foundation Discussion Papers 1 Cowles Foundation discussion paper 1 DHS comparative reports 1 European Journal of Operational Research 1 European journal of operational research : EJOR 1 Finance research letters 1 Group & organization management : an international journal 1 Human resource management 1 IEEE transactions on engineering management : EM 1 International journal of internet and enterprise management : IJIEM 1 Johnson School Research Paper Series 1 Journal of Business & Economic Statistics 1 Journal of Consumer Marketing 1 Journal of Intellectual Capital 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of behavioral decision making 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Journal of consumer psychology : the official journal of the Society for Consumer Psychology 1 Journal of marketing 1 Journal of marketing research : JMR 1 Journal of marketing theory and practice : JMTP 1 Journal of retailing and consumer services 1 Journal of service research 1 Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research 1 Operational research : an international journal 1 Psychology & Marketing 1 Risk analysis : an international journal 1 Surface Review and Letters (SRL) 1
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Source
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ECONIS (ZBW) 36 OLC EcoSci 10 RePEc 9 Other ZBW resources 5 BASE 1
Showing 1 - 10 of 61
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Pandemic public health interventions and corporate communications : evidence from China
Yuan, Hong; Huang, Mengqi - In: Finance research letters 58 (2023) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10014632669
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Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin; Hong, Yuan; Beck, Joshua T. - In: Journal of business research : JBR 144 (2022), pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
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The control-effort trade-off in participative pricing : how easing pricing decisions enhances purchase outcomes
Wang, Cindy Xin; Beck, Joshua T.; Hong, Yuan - In: Journal of marketing 85 (2021) 5, pp. 145-160
Persistent link: https://www.econbiz.de/10012608742
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I know what you are thinking : how theory of mind is employed in product evaluations
Minton, Elizabeth A.; Cornwell, T. Bettina; Hong, Yuan - In: Journal of business research : JBR 128 (2021), pp. 405-422
Persistent link: https://www.econbiz.de/10012494466
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Feeling manipulated : how tip request sequence impacts customers and service providers?
Warren, Nathan; Hanson, Sara; Hong, Yuan - In: Journal of service research 24 (2021) 1, pp. 66-83
Persistent link: https://www.econbiz.de/10012426763
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User-driven business model innovation : an ethnographic inquiry into Toutiao in the Chinese context
Chang, Li-Chung; Wang, Xin; Zhang, Su-Qun; Chen, Chang-Bin - In: Asia Pacific business review 27 (2021) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10012582312
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A shared understanding : redefining "sharing" from a consumer perspective
Reich, Brandon J.; Hong, Yuan - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 430-444
Persistent link: https://www.econbiz.de/10012181630
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The impact of psychological identification with home-name stocks on investor behavior : an empirical and experimental investigation
Wang, Haizhong; Hong, Yuan; Li, Xiaolin; Li, Huaxi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1109-1130
Persistent link: https://www.econbiz.de/10012153444
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Knowledge-intensive hrm systems and performance of knowledge-intensive teams : mediating role of team knowledge processes
Shahzad, Khuram; Hong, Ying; Jiang, Yuan; Niaz, Hina - In: Group & organization management : an international journal 48 (2023) 5, pp. 1430-1466
Persistent link: https://www.econbiz.de/10014368774
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