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Search: person:"Hoon Ang, Swee"
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Consumer behaviour
8
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7
Asia
4
Advertising
3
Asien
3
Singapore
3
Singapur
3
Behavioral economics
2
Brand names
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Hedonic price index
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Hedonischer Preisindex
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research-article
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Aufsatzsammlung
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review
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review-article
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English
19
Author
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Ang, Swee Hoon
13
Hoon Ang, Swee
6
Siew Meng Leong
5
Agarwal, Sumit
4
Sing, Tien-foo
3
Jung, Kwon
2
Lee, Yih Hwai
2
Meng Leong, Siew
2
Cote, Joseph A.
1
Deng, Yongheng
1
Dewi, Ike Janita
1
Jiuan Tan, Soo
1
Keng Kau, Ah
1
Kotler, Philip
1
Kuan Tambyah, Siok
1
Lai, Wai Kit
1
Lee, Soo Hoon
1
Lim, Elison A.C.
1
Lim, Elison Ai Ching
1
Lim, Guan-hua
1
Lin Tey, Wei
1
Lou, Seng Lee
1
Pornpitakpan, Chanthika
1
Sim Cheng, Peng
1
Singh, Kulwant
1
Soo, Jiuan Tan
1
Tan Kong Yam
1
Wang, Yonglin
1
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Journal of Consumer Marketing
3
Asia Pacific Journal of Marketing and Logistics
1
Best practices in international marketing
1
Gadjah Mada international journal of business
1
International Marketing Review
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Pricing Strategy and Practice
1
Psychology & marketing
1
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ECONIS (ZBW)
13
Other ZBW resources
6
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1
Kiasunomics©3 : economic insights for everyday life
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2024
Persistent link: https://www.econbiz.de/10014582481
Saved in:
2
Mortgage brokers and the effectiveness of regulatory oversights
Agarwal, Sumit
;
Ang, Swee Hoon
;
Deng, Yongheng
;
Wang, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 5278-5300
Persistent link: https://www.econbiz.de/10012625111
Saved in:
3
Kiasunomics©2 : economic insights for everyday life
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2021
Persistent link: https://www.econbiz.de/10012312630
Saved in:
4
Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita
;
Ang, Swee Hoon
- In:
Gadjah Mada international journal of business
22
(
2020
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
Saved in:
5
Kiasunomics : stories of Singaporean economic behaviours
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2018
Persistent link: https://www.econbiz.de/10011771436
Saved in:
6
The effects of superstition on choice and latency
Ang, Swee Hoon
;
Lai, Wai Kit
;
Siew Meng Leong
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
Saved in:
7
Necessary but not sufficient : beyond novelty in advertising creativity
Ang, Swee Hoon
;
Siew Meng Leong
;
Lee, Yih Hwai
;
Lou, …
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10010389732
Saved in:
8
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
9
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
10
The ad creativity cube: conceptualization and initial validation
Ang, Swee Hoon
;
Lee, Yih Hwai
;
Siew Meng Leong
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 220-232
Persistent link: https://www.econbiz.de/10003507897
Saved in:
1
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