Hoppe, Alexia; Vieira, Luciana Marques; Barcellos, … - In: Brazilian Journal of Rural Economy and Sociology (RESR) 51 (2013) 1
The aim of this study was to investigate consumers’ decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and...