//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Horen, Femke van"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Imitation strategy
4
Imitationsstrategie
4
Brand
3
Markenartikel
3
Risiko
3
Risk
3
Uncertainty
3
Brand image
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Experiment
2
Markenimage
2
Nachhaltige Entwicklung
2
Product counterfeiting
2
Produktpiraterie
2
Präferenztheorie
2
Sustainability
2
Sustainable development
2
Theory of preferences
2
Advertising
1
Advertising effects
1
Behavioral economics
1
Cognition
1
Communication
1
Consumer attitudes
1
Copycat brands
1
Decision
1
Decision-making
1
Discounting
1
Diskontierung
1
Economic psychology
1
Einzelhandel
1
Entscheidung
1
Environmental consciousness
1
Evolutionary theory
1
Green marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Free
3
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Language
All
English
11
Author
All
Horen, Femke van
11
Pieters, Rik
4
Grinstein, Amir
2
Wal, Arianne J. van der
2
Berry, Christopher
1
Crusius, Jan
1
Kelting, Katie
1
Luo, Xiyueyao
1
Millet, Kobe
1
Mussweiler, Thomas
1
Mußweiler, Thomas
1
Wänke, Michaela
1
Zeelenberg, Marcel
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
Dissertation Series CentER
1
International journal of advertising : the review of marketing communications
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
2
A dark side of hope : understanding why investors cling onto losing stocks
Luo, Xiyueyao
;
Horen, Femke van
;
Millet, Kobe
; …
- In:
Journal of behavioral decision making
36
(
2023
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014290404
Saved in:
3
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie
;
Berry, Christopher
;
Horen, Femke van
- In:
Journal of business research : JBR
99
(
2019
),
pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
Saved in:
4
Temporal myopia in sustainable behavior under uncertainty
Wal, Arianne J. van der
;
Horen, Femke van
;
Grinstein, Amir
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10011943223
Saved in:
5
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
6
The paradox of 'green to be seen' : green high-status shoppers excessively use (branded) shopping bags
Wal, Arianne J. van der
;
Horen, Femke van
;
Grinstein, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 216-219
Persistent link: https://www.econbiz.de/10011490899
Saved in:
7
Breaking mould on copycats : what makes product imitation strategies successful?
Horen, Femke van
-
2010
Persistent link: https://www.econbiz.de/10008658912
Saved in:
8
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
9
When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
Saved in:
10
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->