Diamantopoulos, Adamantios; Horncastle, Stephen - In: International Business Review 6 (1997) 3, pp. 245-270
The issue of information utilisation within an export setting has been neglected in the literature as most studies focus on the acquisition of export marketing research information rather than its actual use. In this paper, an expanded version of Deshpande and Zaltman's well-known model of...