Search Results - person:"Howard, John A."

Private company seller perspectives in lower-middle market M&A

Marks, Kenneth H.; Howard, John A.; Stevenson, Anthony - In: Advances in mergers and acquisitions 22 (2023), pp. 67-75

Persistent link: https://www.econbiz.de/10014426090

Optimizing private middle-market companies for M&A and growth

Marks, Kenneth H.; Howard, John A. - In: Advances in mergers and acquisitions 14 (2015), pp. 67-82

Persistent link: https://www.econbiz.de/10011336931

Troubled America - A LAND WITHOUT WISDOM

Howard, John A. - In: Vital speeches of the day : a semimonthly journal 62 (1996) 11, pp. 340-342

Persistent link: https://www.econbiz.de/10005988580

What Ever Happened to Civilization? - THE FABRIC OF TRUST HAS BEEN SHREDDED

Howard, John A. - In: Vital speeches of the day : a semimonthly journal 60 (1993) 5, pp. 136-140

Persistent link: https://www.econbiz.de/10006009369

Consumer behavior in marketing strategy

Howard, John A. - 1989

Persistent link: https://www.econbiz.de/10000764093

MEASURING THE EFFECT OF MARKETING INFORMATION ON BUYING INTENTIONS

Howard, John A.; Shay, Robert P.; Green, Christopher A. - In: Journal of Consumer Marketing 5 (1988) 3, pp. 5-14

The ABC measure was developed to replace the less flexible and less comprehensive traditional measure of marketing effectiveness—market share. The ABC measure is based upon concepts and theory that were used in developing a buyer behavior model that has been successfully applied to a range of...

Persistent link: https://www.econbiz.de/10014849412

Changes in consumer behavior over the product life cycle

Howard, John A.; Moore, William L. - In: Readings in the management of innovation, (pp. 122-130). 1982

Persistent link: https://www.econbiz.de/10002975536

New tools for corporate planners

Howard, John A. - In: Planning Review 10 (1982) 5, pp. 18-46

In 1960 I approached a Gulf vice president in charge of marketing to service stations in four states to cooperate in a study of pricing. His reply was quick and honest: “I don't know how I do what I do, and I don't think you can find out. But I will be happy to cooperate.” Within six months,...

Persistent link: https://www.econbiz.de/10014970966

The empirical theory of managing the market

Howard, John A. - In: Review of marketing : 1981, (pp. 235-250). 1981

Persistent link: https://www.econbiz.de/10002975550

Nonlinear relations in a complex model of buyer behavior

Laroche, Michel; Howard, John A. - In: Journal of consumer research : JCR ; an … 6 (1980) 4, pp. 377-388

Persistent link: https://www.econbiz.de/10002363577