Pan, Xiaoyi; Hao, Andy; Guan, Cuiling; Hsieh, Tsun-Jui - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 6, pp. 1362-1375
Purpose: The purpose of this paper is to provide a conceptualization of the construct of cultural identity (CI) and develop and validate a measurement scale for the construct. This study examines experience-related cognitions and the positive and negative emotional dimensions in cultural...