Hsu, Chin-Lung; Lu, Hsi-Peng; Hsu, Huei-Hsia - In: Omega 35 (2007) 6, pp. 715-726
Multimedia message service (MMS) provides more multimedia communication with entertainment effects than current text-based short message service (SMS). While many reports indicate that the mobile Internet market will be huge, little is known about whether people will accept MMS. This study...