Luh, Ding-Bang; Ma, Chia-Hsiang; Hsieh, Ming-Hsuan; … - In: Journal of Industrial Engineering and Management (JIEM) 5 (2011) 1, pp. 229-258
Purpose: Consideration of consumer opinion is a key success factor when it comes to developing a new product. However, businesses may lack suitable methods for this, and designers may lack practical training, with both situations meaning that firms are unable to precisely adopt consumer...
