Zhao, Shunying; Yang, Qiang; Im, Hohjin; Ye, Baojuan; … - In: Future Business Journal 8 (2022), pp. 1-15
Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant...