Baker, Elizabeth White; Al-Gahtani, Said S.; Hubona, … - In: Journal of Global Information Management (JGIM) 18 (2010) 3, pp. 35-58
This study investigates technology adoption behavior of Saudi Arabian knowledge workers using desktop computers within the context of TAM2, and the unique effects of Saudi culture on IT adoption within the developing, non-Western, country. Following the guidelines of the etic-emic research...