Roldán Bravo, María Isabel; Ruiz Moreno, Antonia; … - In: Journal of Business & Industrial Marketing 37 (2021) 2, pp. 366-384
Purpose: This paper aims to investigate whether and under what conditions open innovation (OI) drives innovation performance (IP) in the financial sector. To this end, the paper first analyzes in-depth the indirect effect of overcoming two attitudinal mediators, namely, not-invented-here...