Hooper, Val A.; Huff, Sid L.; MacDonald, Jon - In: International Journal of E-Business Research (IJEBR) 5 (2009) 4, pp. 22-38
Research into the determinants of online auction prices has tended to group them into buyer factors, seller factors and site factors. A case is presented which records how a $30 handbag was sold for $ 22,750 in an online auction shortly after a national sport final. Analysis of the case...