Ruparelia, Nimisha; White, Lesley; Hughes, Kate - In: Journal of Product & Brand Management 19 (2010) 4, pp. 250-260
Purpose – This study aims to investigate the attributes that create brand trust in internet retailing extending the work by Ha, and expanding the purchase categories. Design/methodology/approach – Using a two‐phase qualitative and quantitative methodology, 15 in‐depth interviews were...