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Search: person:"Huh, Jisu"
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Advertising
22
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20
Advertising effects
12
Werbewirkung
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Consumer behaviour
9
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9
USA
9
United States
9
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English
46
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9
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Huh, Jisu
55
Reid, Leonard N.
12
DeLorme, Denise E.
10
Shin, Wonsun
7
An, Soontae
5
Srivastava, Jaideep
4
Cho, Soyoen
3
Faber, Ronald J.
3
Kim, Hyejin
3
Lu, Xinyu
3
Pfeuffer, Alexander
3
Dahlén, Micael
2
Darmawan, Ida
2
DeLorme, Denise E
2
Kim, Eunah
2
Lee, Chunsik
2
Reid, Leonard N
2
Rosengren, Sara
2
Xu, Hao
2
Abdollahi, Maral
1
Becker, Lee B.
1
Bhutada, Nilesh
1
Cude, Brenda J.
1
Das, Debarati
1
Delorme, Denise
1
Delorme, Denise E.
1
Eisend, Martin
1
Faber, Ronald J
1
Gross, Michelle
1
Helberger, Natali
1
Huang, Sangruo
1
Khan, Euna Mehnaz
1
Kim, Junga
1
Laczniak, Russell N.
1
Langteau, Rita
1
Lueck, Jennifer
1
Mahr, Dominik
1
Malthouse, Edward C.
1
Mayer, Robert N.
1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
International Journal of Pharmaceutical and Healthcare Marketing
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Designing and communicating experience
1
Digital advertising : theory and research
1
Health marketing quarterly
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of global marketing
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ECONIS (ZBW)
37
OLC EcoSci
12
Other ZBW resources
6
Showing
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55
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
4
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
5
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
6
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
7
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
8
Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu
;
Das, Debarati
;
Huh, Jisu
;
Srivastava, Jaideep
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 352-368
Persistent link: https://www.econbiz.de/10013362318
Saved in:
9
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
10
Technologies in service communication : looking forward
Mahr, Dominik
;
Huh, Jisu
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 648-656
Persistent link: https://www.econbiz.de/10013325734
Saved in:
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