Lee, Taejun (David); Huhmann, Bruce A.; Yun, TaiWoong - In: International Journal of Bank Marketing 38 (2020) 7, pp. 1421-1440
Purpose: Government policy mandates information disclosure in financial communications to protect consumer welfare. Unfortunately, low readability can hamper information disclosures’ meaningful benefits to financial decision making. Thus, this experiment tests the product evaluation and...