Harwood, Ian; Humby, Stuart; Harwood, Audrey - In: European Management Journal 29 (2011) 4, pp. 283-290
Summary Given that Corporate Social Responsibility (CSR), by definition, is a voluntary activity, there has been speculation as to how resilient such activities are, particularly in times of economic constraint. In 2008, Mallen Baker administered a simple online voting poll which resulted in the...