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Marketing : ZFP ; journal of research and management
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Quality Function Deployment--oder das systematische Überbringen der Kundenwünsche. Qualitätsplanungs- und Kommunikationsinstrumente zwischen Marketer und Ingenieur.
Kamiske, Gerd F.
;
Hummel, Thomas G.C.
;
Malorny, Christian
; …
- In:
Marketing : ZFP ; journal of research and management
16
(
1994
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10006867648
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