Search Results - person:"Hundertmark, Annika" - EconBiz

Loyalty program types as drivers of customer retention : a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics

Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323

Persistent link: https://www.econbiz.de/10009781169

Loyalty program types as drivers of customer retention: a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics

Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323

Persistent link: https://www.econbiz.de/10010141761

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