Zheng, Haichao; Hung, Jui-Long; Lin, Zhangxi; Wu, Jing - In: Nankai Business Review International 6 (2015) 1, pp. 82-102
Purpose – The purpose of this paper is investigating the value of service guarantee (SG) program in Service e-Commerce (SeC) which is one resolution to promote service transactions. SeC is emerging as a booming form of e-commerce where various services are contracted, managed, sold and even...