Huq, Faizul; Jones, Vernon; Hensler, Douglas Alfred - In: International Journal of Wine Business Research 34 (2021) 3, pp. 349-372
Purpose: This study statistically examines the shifting distribution channels in the American wine industry based on the growth trajectory of sales, seasonality and disruption due to consumers switching to online platforms. The purpose of this paper is to design a model that will have general...