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Search: person:"Hwang, Yoori"
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Hwang, Yoori
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Jeong, Se-Hoon
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ECONIS (ZBW)
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Consumers' response to format characteristics in native advertising : the interaction between format similarity and format novelty
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10012643011
Saved in:
2
Editorial content in native advertising : how do brand placement and content quality affect native-advertising effectiveness?
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10012109428
Saved in:
3
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
4
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung
;
Jeong, Se-Hoon
;
Hwang, Yoori
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
Saved in:
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