Halamish, Vered; Liberman, Nira; Higgins, E. Tory; … - In: Journal of Economic Psychology 29 (2008) 5, pp. 654-666
Prospect theory [Tversky, A., & Kahneman, D. (1992). Advances in prospect theory: Cumulative representation of uncertainty. Journal of Risk and Uncertainty, 5, 297-323] proposes that uncertainty reduces the perceived intensity of losses slightly less than it reduces the perceived intensity of...