//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Igarashi, Reika"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
1
Arbeitszufriedenheit
1
Ausländische Tochtergesellschaft
1
Corporate culture
1
Foreign subsidiary
1
Influencer
1
Internet marketing
1
Job satisfaction
1
Leistungsmotivation
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Online-Marketing
1
Social Web
1
Social behaviour
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Soziales Verhalten
1
Stress
1
Telearbeit
1
Telework
1
Transnational corporation
1
Unternehmenskultur
1
Werbewirkung
1
Work motivation
1
Work stress
1
brand affiliation
1
culture
1
customer engagement
1
employee engagement
1
message authenticity
1
perceived homophily
1
prosocial behavior
1
remote work
1
similarity-attraction theory
1
techno-stress
1
transactional stress theory
1
virtual influencer marketing
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Igarashi, Reika
2
Adeniji, James
1
Bhoumik, Kshitij
1
Thompson, Jamie
1
Published in...
All
Journal of international marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the effectiveness of virtual influencers in prosocial marketing
Igarashi, Reika
;
Bhoumik, Kshitij
;
Thompson, Jamie
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2121-2135
Persistent link: https://www.econbiz.de/10015075167
Saved in:
2
Managing foreign subsidiaries remotely : the role of culture in techno-stress appraisal and well-being
Adeniji, James
;
Igarashi, Reika
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 83-89
Persistent link: https://www.econbiz.de/10013388980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->