Suzuki, Kazunori; Tochimoto, Katsuyuki; Isomura, Kazuhito - In: Strategic Direction 33 (2017) 7, pp. 1-4
Purpose This paper aims to clarify how to start up and establish a new business by developing, combining and utilizing strategic resources and capabilities. Design/methodology/approach The paper studies the case of Park24 by examining how it created a market, changed the way to compete in the...