Quan, Li; J, McCluskey Jill; Wahl Thomas I. - In: Journal of Agricultural & Food Industrial Organization 2 (2004) 2, pp. 1-18
There has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation methodology, we analyze the factors that affect the willingness to pay for GM-corn-fed beef by consumers in Spokane, Washington. The mean discount required to choose...