Ghunaim, Niveen Mohammed; Jaaron, Ayham A.M. - In: The TQM Journal 34 (2021) 4, pp. 788-806
Purpose: Due to the ever-increasing competitive and complex business environments, food manufacturing companies have to maintain high-quality products while simultaneously minimizing customers' costs. Cost of quality (COQ) plays a crucial role in enhancing companies' efficiency and reducing...