R.M., Harindranath; Sivakumaran, Bharadhwaj; Jacob, Jayanth - In: Journal of Business & Industrial Marketing 34 (2019) 8, pp. 1724-1735
Purpose: The principal purpose of this study is to examine the moderating influence of selling experience on the following two relationships – adaptive selling and job satisfaction and customer orientation and job satisfaction – using unionized salespeople as respondents. It also tests for...