Opeda, Frederick. O.; Jaiyeoba, Olumide. O.; Donatus, Amanze - In: International Journal of Business Administration 2 (2011) 4, pp. 61-68
This paper aims to investigate the link between antecedents of market orientation and performance of Botswana¡¯s Small and Medium sized Manufacturing Firms. This study is primarily centered on empirically investigating two issues : test the applicability of MARKOR Scale ( A widely used market...