Jamalzadeh, Morteza; Behravan, Navid; Masoudi, Roozbeh - In: International Review of Management and Marketing 2 (2012) 3, pp. 130-138
E-commerce becomes a cornerstone for many businesses over the recent years. Align with e-commerce activities, the marketing communication through online media plays a major role in achieving competitive advantageous. E-mail advertising in this context offers a cost effective, direct and...