Ha, Hong-Youl; Lee, Myung-Soo; Janda, Swinder - In: European Journal of Marketing 50 (2016) 1/2, pp. 100-123
Purpose – It has previously been noted that channel relationships are more richly understood when viewed over time. Moreover, there is a lack of research on how two types of satisfaction (economic and social satisfaction) have differential effects on partner trust over time. The purpose of...