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Search: person:"Jang, Wonseok"
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Consumer behaviour
11
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7
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spectator
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English
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Jang, Wonseok
14
Ko, Yong Jae
13
Chang, Yonghwan
6
Kim, Daehwan
6
Lee, Joon Sung
6
Jang, Wonseok (Eric)
5
Asada, Akira
3
Chang, Kyungro
2
Jang, Wonseok Eric
2
Kim, Taehee
2
Kim, Young Jun
2
Kwak, Dae Hee
2
Wann, Daniel L.
2
Chan-Olmsted, Sylvia M
1
Chan-Olmsted, Sylvia M.
1
Cho, Janice
1
Chun, Jung Won
1
Jae Ko, Yong
1
Jun, Soobum
1
Jung, A-Reum
1
Kim, Hany
1
Kim, Soojin
1
Lee, Jeoung Hak
1
Morris, Jon D.
1
Pedersen, Paul M.
1
Pradhan, Sean
1
Sagas, Michael
1
Spengler, John O.
1
Wann, Daniel
1
Wann, Daniel L. L.
1
Yilmaz, Semih
1
Yoon, Juha
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European Sport management quarterly : ESMQ
3
International Journal of Sports Marketing and Sponsorship
3
International journal of sports marketing & sponsorship
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Sport management review
2
International Journal of Contemporary Hospitality Management
1
Journal of Hospitality and Tourism Technology
1
Marketing analysis in sport business : global perspectives
1
Psychology & marketing
1
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ECONIS (ZBW)
16
Other ZBW resources
5
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1
The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung
;
Kim, Daehwan
;
Jang, Wonseok
;
Jun, Soobum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
Saved in:
2
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
3
The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok
;
Kim, Young Jun
;
Chang, Kyungro
;
Kim, Taehee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10012797838
Saved in:
4
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
5
Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha
;
Jang, Wonseok
;
Pedersen, Paul M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 109-124)
.
2022
Persistent link: https://www.econbiz.de/10014311250
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
7
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
8
"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok
;
Lee, Joon Sung
;
Cho, Janice
;
Lee, Jeoung Hak
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
Saved in:
9
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
10
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
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