This study aims to explain the antecedent attributes of customer satisfaction and loyalty in the coffee shop business domain in Krabi, Thailand. The marketing mix approach (4Ps), consisting of the four fundamental elements of product, price, place, and promotion, was utilized in this study. The...

Making merit, especially charity and donation, is enormous in Asian countries, particularly in Thailand, where it has long been systematically incorporated into Thai culture. This study aimed to evaluate the literature on merit-making in the digital economy. A narrative synthesis was employed...

Initial coin offerings (ICOs), or token offerings, play a critical role in the digital economy as they are blockchain-based smart contracts used to raise funds by issuing cryptocurrency tokens (Momtaz, 2020). This research aims to study the factors affecting the acceptance of ICOs for investment...

Robo-advisory services are a relatively new concept in the financial world. However, Epperson, Hedges, Singh, and Gabel (2015) report that many investors are extremely interested in employing robo-advisors to manage their finances. Nowadays, robo-advisers develop profiles of investors using very...

The transformation from a rural to an urban economy has resulted in modifications to population structure, manufacturing processes, and the social and political environment (Ritchie & Roser, 2019). To address urbanisation-related issues, the push toward smart cities has been accelerated...