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Search: person:"Jekanyika Matanda, Margaret"
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Beziehungsmarketing
3
Brand management
3
Developing countries
3
Inter-firm cooperation
3
Markenführung
3
Relationship marketing
3
Unternehmenskooperation
3
Zimbabwe
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KMU
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Lieferantenmanagement
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Multinationales Unternehmen
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SME
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Simbabwe
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Supplier relationship management
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Transnational corporation
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Unternehmenserfolg
2
internal customer orientation
2
Australia
1
B-to-B-Marketing
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B2B branding
1
Betriebsgröße
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Betriebswirtschaftliches Ziel
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Bibliographic
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Bibliometrics
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Bibliometrie
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Business network
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Business partnerships
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Business-to-business marketing
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Consumer behaviour
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Article
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research-article
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English
16
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Matanda, Margaret Jekanyika
14
Jekanyika Matanda, Margaret
4
Ndubisi, Nelson Oly
4
Rajaguru, Rajesh
4
Mavondo, Felix T.
2
Oly Ndubisi, Nelson
2
Seyedghorban, Zahra
2
Beverland, Michael B.
1
Conduit, Jodie
1
Ewing, Michael
1
Ewing, Michael T.
1
Freeman, Susan
1
Jiang, Wei
1
Jie, Ferry
1
LaPlaca, Peter
1
Mavondo, Felix Tinoziva
1
Nasution, Hanny N.
1
Nyadzayo, Munyaradzi W.
1
Tahernejad, Hossein
1
Verma, Prikshat
1
Zhang, Wenqing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Enterprise Information Management
2
Journal of marketing management : MM
2
Thunderbird international business review
2
International business review : the official journal of the European International Business Academy
1
International journal of entrepreneurship and innovation management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Management decision : MD
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
14
OLC EcoSci
2
Other ZBW resources
2
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1
Information system integration, forecast information quality and market responsiveness : role of socio-technical congruence
Rajaguru, Rajesh
;
Matanda, Margaret Jekanyika
;
Verma, …
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014250322
Saved in:
2
Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities : moderating role of perceived partner opportunism
Rajaguru, Rajesh
;
Matanda, Margaret Jekanyika
;
Zhang, …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2396-2413
Persistent link: https://www.econbiz.de/10013455412
Saved in:
3
Effects of relational capabilities and power asymmetry on innovativeness and flexibility of Sub-Sahara Africa small exporting firms
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
;
Jie, Ferry
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10011437368
Saved in:
4
Reinquiry into advertising avoidance on the internet : a conceptual replication and extension
Seyedghorban, Zahra
;
Tahernejad, Hossein
;
Matanda, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 120-129
Persistent link: https://www.econbiz.de/10011453897
Saved in:
5
Advancing theory and knowledge in the business-to-business branding literature
Seyedghorban, Zahra
;
Matanda, Margaret Jekanyika
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2649-2677
Persistent link: https://www.econbiz.de/10011506191
Saved in:
6
Integrative capability for successful partnering : a critical dynamic capability
Jiang, Wei
;
Mavondo, Felix Tinoziva
;
Matanda, Margaret …
- In:
Management decision : MD
53
(
2015
)
6
,
pp. 1184-1202
Persistent link: https://www.econbiz.de/10011332969
Saved in:
7
Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation
Conduit, Jodie
;
Matanda, Margaret Jekanyika
;
Mavondo, …
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1320-1352
Persistent link: https://www.econbiz.de/10010433921
Saved in:
8
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
9
Effects of inter-organizational compatibility on supply chain capabilities : exploring the mediating role of inter-organizational information systems (IOIS) integration
Rajaguru, Rajesh
;
Matanda, Margaret Jekanyika
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 620-632
Persistent link: https://www.econbiz.de/10009779133
Saved in:
10
Internationalization of established small manufacturers in a developing economy : a case study of Kenyan SMEs
Matanda, Margaret Jekanyika
- In:
Thunderbird international business review
54
(
2012
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10009567026
Saved in:
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