Singh, Amit; Jenamani, Mamata; Thakkar, Jitesh - In: Journal of Enterprise Information Management 33 (2020) 5, pp. 1153-1198
Purpose: This research proposes a text analytics–based framework that examines the utility of online customer reviews in evaluating automobile manufacturers and discovering their consumer-perceived weaknesses. Design/methodology/approach: The proposed framework integrates aspect-level...