Yin, Chin-Ching; Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, … - In: Journal of Research in Interactive Marketing 16 (2021) 2, pp. 259-276
Purpose: This paper aims to propose several characteristics of check-in services and investigates whether these characteristics influence customer perceived utilitarian and hedonic values. These perceived values mediate the influences of check-in services on customers' responses....
