Jiang, Renna; Manchanda, Puneet; Rossi, Peter E. - In: Journal of Econometrics 149 (2009) 2, pp. 136-148
We present a Bayesian approach for analyzing aggregate level sales data in a market with differentiated products. We consider the aggregate share model proposed by Berry et al. [Berry, Steven, Levinsohn, James, Pakes, Ariel, 1995. Automobile prices in market equilibrium. Econometrica. 63 (4),...