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person:"Jiménez-zarco, Ana isabel"
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Designing a predictive performance measurement and control system to maximize customer relationship management success
Llamas-Alonso, María Rosa
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Jiménez-Zarco, Ana Isabell
; …
- In:
Journal of marketing channels : ... distribution …
16
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2009
)
1
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pp. 1-41
Persistent link: https://www.econbiz.de/10003839980
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