Jørgensen, Niels - In: International Journal of Retail & Distribution Management 31 (2003) 7, pp. 365-371
Presents a case on Danish potted plants distribution. The company, GASA‐Group Denmark, is the dominating distributor of Danish potted plants to all of Europe with a total turnover of approximately DKK2.8 billion. The company’s management is planning a long‐term strategy, and the paper...