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Search: person:"Johnson, Mihaela"
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Consumer behaviour
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Television advertising
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Betts, Kevin R.
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Johnson, Mihaela
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O'Donoghue, Amie C.
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ECONIS (ZBW)
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Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
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2
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
3
Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising
Aikin, Kathryn J.
;
Betts, Kevin R.
;
Southwell, Brian G.
; …
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094034
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