According to a canonical conception of rationality, consumers’ behavior results from given preferences. In environmental economics, the ecological sensibility of consumers so takes the shape of a green preference integrated into the utility function. Economics of conventions relaxes the...

This paper addresses sustainable consumption as a way of contributing to the implementation of sustainable development. In order to introduce our reflections, the paper deals first with microeconomic consumer theory. The main aspects of neoclassical consumer theory are briefly outlined, and some...

This paper addresses sustainable consumption as a way of contributing to the implementation of sustainable development. In order to introduce our reflections, the paper deals first with microeconomic consumer theory. The main aspects of neoclassical consumer theory are briefly outlined, and some...